Marketing Chinese: Vocabulary Flashcards 54 cards
Card 1 of 54
✓ 0✗ 0
营销
Tap to flip
Card options
Keyboard: Space flip · ← → move · 1 didn’t know · 2 knew it · A audio
Tip: swipe the card left for the next word, right to go back.
54 words for a marketing job in Mainland usage: brands and campaigns, budgets and ad placement, market research, social media, influencers and livestreams. In Taiwan a few differ: 行銷 for 营销, 社群媒體 for 社交媒体, 短影音 for 短视频.
How to use this deck
- Look at the front and say the answer out loud before you flip.
- Flip, check, and mark Knew it or Didn’t know. Be strict: a slow or half-right answer is a miss.
- At the end of the set, review only the cards you missed until none are left.
- Come back tomorrow and do the set again before starting a new one. Short daily sessions beat long ones.
All 54 words in this deck
| Word | Pronunciation | Meaning |
|---|---|---|
| 营销營銷 | yíngxiāoㄧㄥˊ ㄒㄧㄠ | marketing |
| 品牌 | pǐnpáiㄆㄧㄣˇ ㄆㄞˊ | brand; trademark |
| 广告廣告 | guǎnggàoㄍㄨㄤˇ ㄍㄠˋ | advertisement; commercial |
| 推广推廣 | tuīguǎngㄊㄨㄟ ㄍㄨㄤˇ | to popularize; to promote |
| 宣传宣傳 | xuānchuánㄒㄩㄢ ㄔㄨㄢˊ | to publicize; to promote; publicity; propaganda |
| 促销促銷 | cùxiāoㄘㄨˋ ㄒㄧㄠ | to promote sales |
| 文案 | wén'ànㄨㄣˊ ㄢˋ | (newspapers etc) copy; copywriter; (office etc) paperwork; (old) secretary; clerk |
| 口号口號 | kǒuhàoㄎㄡˇ ㄏㄠˋ | slogan; catchphrase |
| 创意創意 | chuàngyìㄔㄨㄤˋ ㄧˋ | creativity; a creative idea |
| 策略 | cèlüèㄘㄜˋ ㄌㄩㄝˋ | strategy; tactics; method for achieving a goal |
| 方案 | fāng'ànㄈㄤ ㄢˋ | plan; proposal |
| 预算預算 | yùsuànㄩˋ ㄙㄨㄢˋ | budget |
| 投放 | tóufàngㄊㄡˊ ㄈㄤˋ | to input; to throw in; to unload; to put into circulation |
| 目标客户目標客戶 | mùbiāokèhùㄇㄨˋ ㄅㄧㄠ ㄎㄜˋ ㄏㄨˋ | target customer |
| 受众受眾 | shòuzhòngㄕㄡˋ ㄓㄨㄥˋ | target audience; audience |
| 消费者消費者 | xiāofèizhěㄒㄧㄠ ㄈㄟˋ ㄓㄜˇ | consumer |
| 用户用戶 | yònghùㄩㄥˋ ㄏㄨˋ | user; consumer; customer; subscriber |
| 需求 | xūqiúㄒㄩ ㄑㄧㄡˊ | demand; requirement; to require |
| 市场调查市場調查 | shìchǎngdiàocháㄕˋ ㄔㄤˇ ㄉㄧㄠˋ ㄔㄚˊ | market research |
| 竞争对手競爭對手 | jìngzhēngduìshǒuㄐㄧㄥˋ ㄓㄥ ㄉㄨㄟˋ ㄕㄡˇ | rival; competitor |
| 市场份额市場份額 | shìchǎngfèn'éㄕˋ ㄔㄤˇ ㄈㄣˋ ㄜˊ | market share |
| 定位 | dìngwèiㄉㄧㄥˋ ㄨㄟˋ | to position; to establish a niche or category |
| 知名度 | zhīmíngdùㄓ ㄇㄧㄥˊ ㄉㄨˋ | reputation; profile; familiarity in the public consciousness |
| 口碑 | kǒubēiㄎㄡˇ ㄅㄟ | public reputation; word of mouth |
| 曝光 | bàoguāngㄆㄨˋ ㄍㄨㄤ | to expose (a scandal or defect); to reveal |
| 流量 | liúliàngㄌㄧㄡˊ ㄌㄧㄤˋ | the volume of flow (e.g. water, traffic, or data usage) |
| 点击率點擊率 | diǎnjīlǜㄉㄧㄢˇ ㄐㄧˊ ㄌㄩˋ | click-through rate (CTR) |
| 增长增長 | zēngzhǎngㄗㄥ ㄓㄤˇ | to grow; to increase |
| 销量銷量 | xiāoliàngㄒㄧㄠ ㄌㄧㄤˋ | sales volume |
| 社交媒体社交媒體 | shèjiāoméitǐㄕㄜˋ ㄐㄧㄠ ㄇㄟˊ ㄊㄧˇ | social media |
| 网红網紅 | wǎnghóngㄨㄤˇ ㄏㄨㄥˊ | Internet celebrity; influencer; (attributive) popular on the Internet |
| 粉丝粉絲 | fěnsīㄈㄣˇ ㄙ | fan; enthusiast; bean vermicelli |
| 直播 | zhíbōㄓˊ ㄅㄛˋ | to broadcast live (on TV, radio, or the Internet) |
| 短视频短視頻 | duǎnshìpínㄉㄨㄢˇ ㄕˋ ㄆㄧㄣˊ | short video; video clip |
| 视频視頻 | shìpínㄕˋ ㄆㄧㄣˊ | video |
| 代言人 | dàiyánrénㄉㄞˋ ㄧㄢˊ ㄖㄣˊ | spokesperson |
| 赞助贊助 | zànzhùㄗㄢˋ ㄓㄨˋ | to sponsor; to support |
| 合作 | hézuòㄏㄜˊ ㄗㄨㄛˋ | to cooperate; collaboration |
| 活动活動 | huódòngㄏㄨㄛˊ ㄉㄨㄥˋ | activity; event |
| 产品產品 | chǎnpǐnㄔㄢˇ ㄆㄧㄣˇ | product; merchandise |
| 包装包裝 | bāozhuāngㄅㄠ ㄓㄨㄤ | to pack; to package; packaging |
| 上市 | shàngshìㄕㄤˋ ㄕˋ | to go public; to be listed (on the stock market) |
| 发布会發布會 | fābùhuìㄈㄚ ㄅㄨˋ ㄏㄨㄟˋ | press conference; news briefing |
| 打折 | dǎzhéㄉㄚˇ ㄓㄜˊ | to give a discount |
| 优惠優惠 | yōuhuìㄧㄡ ㄏㄨㄟˋ | discount; preferential treatment; favorable terms |
| 会员會員 | huìyuánㄏㄨㄟˋ ㄩㄢˊ | member |
| 渠道 | qúdàoㄑㄩˊ ㄉㄠˋ | channel; means (of communication or distribution) |
| 反馈反饋 | fǎnkuìㄈㄢˇ ㄎㄨㄟˋ | feedback |
| 评论評論 | pínglùnㄆㄧㄥˊ ㄌㄨㄣˋ | to comment; commentary |
| 问卷問卷 | wènjuànㄨㄣˋ ㄐㄩㄢˋ | questionnaire |
| 分析 | fēnxīㄈㄣ ㄒㄧ | to analyze; analysis |
| 趋势趨勢 | qūshìㄑㄩ ㄕˋ | trend; tendency |
| 效果 | xiàoguǒㄒㄧㄠˋ ㄍㄨㄛˇ | result; effect; efficacy; (in theater) special effects |
| 质量質量 | zhìliàngㄓˊ ㄌㄧㄤˋ | quality; (physics) mass |
Try reading your first story
The fastest way to make characters stick is to meet them in a story you can actually finish. Literate Chinese has 1,000+ graded stories matched to the words you know — in Mainland or Taiwan Mandarin, Simplified or Traditional. Free on iOS and Android.
Prefer the browser? Read a free story on the web →